Event

Event

 

CPD Prime | Merger and Acquisitions Integration: Brand and Customer Loyalty

5 Mar 2024 - Tue / 1 day / 2:30pm - 4:30pm / Raja Aziz Addruse Auditorium, 2nd Floor, 2 Wisma Badan Peguam Malaysia, Leboh Pasar Besar, 50050 Kuala Lumpur
Studies have shown that the post-merger and acquisition (“M&A”) integration of two businesses can affect customer perception, including important factors such as brand loyalty and customer-company relationships.  As part of our seminar, two key questions will be considered:  (i) The potential impact on brand and consumer loyalty post-M&A; and  (ii) Practical steps that can be taken to mitigate the impact.  This seminar is relevant to a company’s Board, directors and senior management of consumer facing businesses (whether as a buyer, a target company, merger partner or joint venture partner). 
Member (SLS & AAS): RM 60
Member: RM 60
Law Student: RM 30
Pupil in Chambers: RM 30
Non-Member: RM 120
Organisers: Bar Council

CPD Points: 2
Event Code:
T3/05032024/BC/BC244080/2

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Description

Studies have shown that the post-merger and acquisition (“M&A”) integration of two businesses can affect customer perception, including important factors such as brand loyalty and customer-company relationships. 

As part of our seminar, two key questions will be considered: 

(i) The potential impact on brand and consumer loyalty post-M&A; and 

(ii) Practical steps that can be taken to mitigate the impact. 

This seminar is relevant to a company’s Board, directors and senior management of consumer facing businesses (whether as a buyer, a target company, merger partner or joint venture partner). 

Agenda: 

  1. Brief
  2. M&A integration considerations:
  • Brand and customer loyalty considerations; 
  • Culture; 
  • People; 
  • Communication strategies; and 
  • Technology 
  1. Practical steps to consider; 
  2. Case studies; and 
  3. Key takeaways 

Speaker

Geoff Allen is a partner in the international corporate department and  head of the corporate commercial team of Trowers & Hamlins LLP's  office in Kuala Lumpur. 

During the first part of his career, Geoff worked in the United Kingdom  and Saudi Arabia where he advised a broad spectrum of international  M&A transactions before moving in-house with Arabtec Holding PJSC, a  leading UAE contractor company, where he became Group General  Counsel and Board Secretary. Geoff left the UAE in 2020 to return to the  UK as a senior legal consultant for Centrica plc, a leading UK energy  supplier, until relocating to join Trowers & Hamlins in Kuala Lumpur in 2022.

Geoff’s corporate M&A experience focuses on acquisitions, disposals, joint  ventures, cross-border investments, corporate restructuring, board and  governance related issues together with general corporate advisory  matters. Whilst in-house, Geoff has been engaged in numerous M&A  and joint venture transactions and has developed strong commercial  skills together with a hands-on perspective on the construction industry,  overseeing social and economic infrastructure projects in the Middle  East, North Africa, Commonwealth of Independent States (“CIS”) and  Asia. 

More recently, Geoff has gained experience in the energy sector,  primarily in energy supply to homes and businesses, and upstream oil  and gas operations. 

 

Jessica Wee is an associate in the international department of Trowers  & Hamlins, based in Kuala Lumpur. She joined the firm in 2021. 

Jessica advises on a wide range of corporate and commercial matters  with a focus on domestic and cross-border mergers and acquisitions;  capital markets; corporate advisory and compliance matters. She is  experienced in working with an array of multinational clients in respect  of mergers and acquisitions including, corporate restructurings; joint  ventures; and takeovers. 

Jessica has experience in advising a range of clients, including  governmental institutions, banks, and operating businesses, in various  sectors including private equity, financial services, leasing and hire  purchase, telecommunications, healthcare, food & beverage, insurance,  education and aviation. hire purchase, telecommunications, healthcare,  food & beverage, insurance, education and aviation.

Terms and Conditions

Event Policy

Places are limited and registration is on a first-come, first-served basis.

For events with registration fees, all payments must be made in advance, including bank charges. Registration will be confirmed once proof of payment is provided by email or fax, and full payment is received.

For events that are not organised by Bar Council, please note that you are subject to the relevant terms and conditions specified by the external providers.

Cancellation 

Cancellations must be made in writing.

If you have failed to inform the organiser on your cancellation for three consecutive times, you may be blacklisted for future events.

Refunds 

Refunds will be processed after the event is completed. This may take up to 30 business days. The conditions for refunds are as follows:

  • Full refunds will be issued if the event is cancelled or postponed by the organiser due to some circumstances.
  • No refunds for this course. However substitution is allowed.

The organiser reserves the right to modify, cancel or postpone the event, should circumstances arise that make such action necessary, whereupon all registration fees paid will be refunded.

Transferral

You are allowed to transfer your place to another participant, but you must notify the organiser with the necessary details.

Attendance 

CPD points will not be awarded to lawyers and pupils in chambers from Peninsular Malaysia who arrive more than 15 minutes late, are not present throughout the event, or leave before its scheduled end.

Privacy 

The personal information that you provide to the Bar Council, whether now or in the future, may be used, recorded, stored, disclosed or otherwise processed by or on behalf of the Bar Council for the purposes of facilitation and organisation of this event, research and audit, maintenance of a participant database for the promotion of this event, and such ancillary services as may be relevant.

Disclaimer

  • Materials will be emailed only. No printed notes will be provided.
  • No recording of the event is permitted via any means at any time.
  • No part of the event content may be used/reproduced in any form without the written and explicit consent of the Bar Council and speaker(s).

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